Whenever I present on the topic of ‘practical, tactical social media’ organizational leaders usually like what they hear about social media and how to implement it to build their brands online until they hear that in order to achieve maximum results, they’ll have to post a thought every day for at least three months. The response is usually IMNOTAWRITER. If you’re one of those people, read on…

“Have you ever accidentally slammed your hand in a car door? OUCH!

I think that very unpleasant feeling can be compared to how some small business owners feel about blogging. Until very recently, I would never have published anything on the Internet because I have never considered myself a writer.

Well, that all changed when I purchased my small business and suddenly I was forced to start producing content so that I could try to rank in Google, educate customers, and develop my backstory.

However, even though I started producing content, I still suffered from the inferiority complex that can only be associated with IMNOTAWRITER syndrome.

This syndrome, I’ve found, can be deadly to your small business blogging and it can cause countless hours of wasted time and frustration.

Plus, telling yourself, IMNOTAWRITER, is a very easy and convenient excuse not to blog, isn’t it?” Source: How to Blog When You’re Not a Writer

What amazes me is the number of organization leaders that have time to write the same emails over and over, but don’t understand how much more efficient they could be and how many more people they could attract by posting the same email content on a blog and then sending the link to the post to their correspondents! Not only would it save them time, but also drive traffic to their sites. Fine, they say, but they don’t want to learn new technology to update their sites. For those people in particular, I allow all the sites I create to be updated via email — a skill which even the most technophobic organizational leader has mastered at this point. Now what’s your excuse? Please comment!


Joy of Tech on David Allen and GTD

The answer is 'both/and'

I’m always fond of saying that the answer is rarely either/or but both/and. Mitch Joel says the same thing here but in a slightly different way…

“Digital Marketing is not the silver bullet. Digital Marketing is not the only marketing a brand should be doing.

Branding works. Traditional mass media advertising words. Direct Marketing works. PR works. And every other niche of Marketing, Advertising and Communications still works too. It’s a matter of understanding the strategy of the brand, the marketplace of your consumer and then implementing a healthy strategy that will help you achieve your business goals and ROI. Yes, for some brands, that will mean a heavier focus on the Digital Marketing component, but it might also mean looking at your market from a different perspective. And yes, because of the growth of Internet usage and the multitude of new opportunities, Digital Marketing definitely deserves a seat at the adult table of a proper marketing mix.

Everything is “with” not “instead of.”

Some of the brands understand this so well. I’ve been in meetings where a CMO has shown me how their 30-second spot drives sales (and when they stop the TV advertising, the sales plummet) and how their Social Media activity keeps the interest and loyalty in-between and during campaigns. It’s that healthy balance that we all too often forget about. Just the other day (March 24th, 2010, to be exact), eMarketer had a news item titled, Combining the Strengths of Social and E-Mail, which stated:

“‘Even though people are spending more time using social media, they are not abandoning e-mail,’ said Debra Aho Williamson, eMarketer senior analyst and author of the new report, Maximizing the E-Mail/Social Media Connection. ‘The two channels can help each other, offering the opportunity for marketers to create deeper connections.’ More than four in 10 business executives surveyed by StrongMail said integrating e-mail and social was one of their most important initiatives for 2010, just after improving e-mail performance and targeting and growing opt-in lists.”” Source: Everything Is “With” Not “Instead Of” | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

When I spoke last week at the Ashwaubenon Business Association, I was chatting with a direct mail marketer afterward and I wanted to be sure that he understood — as I hope that you understand — that I don’t advocate stopping ANY traditional marketing methods that are working for you. Just add the social media ones that make sense!

Digital due process


What’s your take?

Told ya so!

Social media DOES work for business! Here’s proof…

“…Social media works for business and, finally, there is strong evidence to substantiate that claim.

Several research reports over the past couple of months have validated the influence of social networks like Facebook and Twitter on the buying process.

Specifically, the study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that “60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.” Not only that, but an “impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.”” Source: Social Media Works for Business, Study Says | MarketingProfs Daily Fix Blog

What’s stopping you from leveraging this powerful new set of tools? Please comment below…

No more 'fan' pages!

Image representing Facebook as depicted in Cru...
Image via CrunchBase

There’s a lot of confusion around Facebook pages, but I doubt this will clear things up…

“Facebook is changing some terminology around how people become fans of its Pages product, a move that could be somewhat confusing but has apparently worked well in the company’s tests.

“People will soon connect with your Brand Pages by clicking ‘Like’ rather than ‘Become a Fan,” the company recently began telling advertising agencies about the change, according to Facebook documents obtained by ClickZ and MediaMemo. ”People already ‘Like’ their friends’ status updates, photos and links everyday. In fact, people click “Like” almost two times more than they click “Become a Fan” everyday,” Facebook’s update days.

The changes are coming “soon” although a timetable has not been finalized and neither have all the details. The new term appears to affect advertising for Pages on Facebook, including both performance ads and brand-focused marketing ads, as you can see from the screenshots below. The company doesn’t say how other instances of “Become a Fan” will be changed, such as the wording for the “Become a Fan” button on Pages themselves.” Source: Facebook Users Will Soon “Like” a Page to Become a Fan, not “Become a Fan”

Will people now call them ‘like’ pages? I try to clear up some of the confusion here

Viral Marketing

A segment of a social network
Image via Wikipedia

Have you ever tried to make a viral video? Good luck! It’s hard to do. Here’s why…

“Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral. Yet, we’re asked repeatedly to create viral videos, posts, and other social objects that will trigger an endless array of retweets, pages and profiles that immediately attract fans and followers accompanied by a deafening wall of sound propelled by word of mouth.

Content doesn’t make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network.” Source: Redefining Viral Marketing

Go to the source for the rest of the article — it’s definitely worth the read!