Tumblr Leaves Posterous in the Dust [?!]

Image representing Posterous as depicted in Cr...
Image via CrunchBase

Rising social media rockstar Kelly Neuville of Envano sent me an article from ReadWriteWeb [you can follow the ‘via’ link below the graph to the source and read the rest of the article if you’re interested] that would seem to suggest at first glance that I should abandon my love of the Posterous platform in favor of my first interest in this space, Tumblr. If I apply logic like this at every level in my life, I would learn a lesson from the flies on my farm and favor a steady diet of cow manure — after all, the sheer volume of their vote would indicate that manure is clearly a better food product, right? 😀

Now I’m not saying that Kelly was wrong to send me the article or that Tumblr = cow manure, although it would appear my analogy is heading in that direction. What I am saying is that there will always be a reason why the masses favor one product over another and it may have nothing to do with elegance or technological superiority. I posted the same data from a different perspective yesterday here; the article postulates that ‘The growth in Tumblr’s visitors probably has something to do with its popularity among celebs.’ and says ‘Earlier this week John Mayer made waves this week by shutting down his Twitter account, where he had 3.7 million followers, and switching to Tumblr full time.’ If that’s the case, then Tumblr has an ‘unfair advantage’ — it’s becoming the destination of choice for the MySpace crowd. My response? Meh

Laura Ingraham was right — entertainers should shut up and sing. What I want to know is what are the thought leaders using? I was really impressed with Tumblr until I saw that Guy Kawasaki picked Posterous for his Holy Kaw! blog and then I wondered “what did I miss”?! And what about social media rockstar Steve Rubel? And what about me? Seriously, Posterous rocks at the two most important things I could expect any blogging tool to do; ingest almost any content for creation and curation effortlessly and autopost as part of my homebase and outpost strategy. I use Posterous as the foundation of my ‘e1evation workflow‘ and it made me one of the top thought leaders in my industry on the internet rapidly elevating my site to within the top 40k of all websites in the US in 3 months. I will and I have put my humble Posterous blogs up against the best and they’ve held their ground — believe me when I say I have no fear of Katy Perry on Tumblr…

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About Your faithful curator, Todd
I am a content marketing productivity expert that helps thought leaders get focused and get found. Go to toddlohenry.com/start to learn more...

9 Responses to Tumblr Leaves Posterous in the Dust [?!]

  1. Ross LaRocco says:

    Tumblr needs to pull content in better, and Posterous needs JavaScript enabled. Theres still too many reasons to hop. Squarespace would have evened things out for me, but not for $140 per year

  2. Kellyneuville says:

    Whew! Bold statements!

    While I agree that Posterous is definitely (currently) the premier posting/traffic tool to date & that Tumblr is “Meh”, Katy Perry + Tumblr is a force to be reckoned with!

  3. Signalfire says:

    Late jumping in here, but I’ve been using Tumblr for almost two years now. Kind of that on-again off-again love affair. In the end, I think that it will likely win out based on those celebrity uses. Like it or not, it is a numbers game and people will gravitate towards the traffic.

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