'Curating' information as a strategy and a tactic…
October 26, 2010 Leave a comment
Valeria Maltoni of ConversationAgent makes a great case for ‘curating’ as a content strategy. She says…
“Which is where the idea that curating information could be your content strategy comes in. And I mean curating in the sense of organizing, editing, displaying, highlighting, captioning, commenting on, and all of the activities you’d see associated with telling a specific story from your point of view.
What is it that you want people to experience — read, see, hear, even do in stores or gatherings — from your business? How can you filter, classify, build upon, and provide existing information to do that?
Your advantage will come from having a person dedicated to curating the information. If you’re working at a business that caters to other businesses (B2B), you have a specialized kind of knowledge that can set you apart. As a small business, or in a crowded industry, you could find your advantage in curating because:
* becoming a useful filter makes you a destination
* commenting and intelligent framing of conversation are still in scarce supply
* showing trends and patterns from compiling information is powerful
* providing content in a way that makes it usable gains you a loyal following
* seeing what’s out there helps you find gaps in demand
* curating allows you to set the tone for where the focus should be
* seeing your role as that of ultimate decision maker on what’s in and what’s out
Examples of curating information with blogs are links that pertain to a particular topic or subject of interest to readers, as well as commentary on articles or quotes, both of which have been executed in a variety of creative formats.” Source: Conversation Agent: Curating Information as Content Strategy
This site is all about curating content for my customers but it doesn’t hurt my seo and it helps my thought leadership position. Perhaps you, too, should look into curation as a means of building your community…