Three Marketing Trends for 2011

Moleskine notebook.

Image via Wikipedia

When you communicate by telling a story, you influence people by helping them decide for themselves what the truth is.  That was the premise of the movie, Inception: the most powerful idea is one you are able to come to on your own (an application of the first rule of storytelling 101: show, don’t tell.)

Stories are told in “about us” pages, on YouTube and on blogs. This about us page from Top Secret Recipes, is an example of effective storytelling.  Todd Wilbur, the owner of the company, shares his struggle to replicate his favorite store and restaurant-bought foods using recipes he found online but was always disappointed in the results, so he set out to create recipes himself. He went from  being a guy who couldn’t hold a job to a becoming a best-selling author just as his bank account was about to run dry.  Even though the story is over 1,000 words long, it holds your attention, and in the end, you want to buy his recipe book, even if you don’t cook.

What if you sell something as simple as notebooks or pens?  How do you tell a story about a so simple a product? Look at what Moleskine or Shaeffer Pens have to say about their products and you’ll see how a great story can wrap itself around even simple office supply products.

Go to the source to read the article if you want more:


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