Your Social Media Followers Are Your Best Customers

If you’ve ever suspected your social media followers are your best customers, your instinct was correct.  The customers who choose to follow you on social channels are considerably more apt to promote your brand to others, at least, that’s what a recent internal study at Eloqua tells us.

Inspired by a conversation with SiriusDecisions VP Jonathan Block, we decided to shift our focus from the number of people following us and instead concentrate on the nature of our followers.  Who exactly are these people who’d gone out of their way to “Like” us, tweet about us and join our online communities?  What are they most apt to talk about?  And, most importantly, are they good for our business?

We looked for patterns in the most recent 500 tweets mentioning Eloqua, the dialogue on our 1,500-member Facebook Fan page, and the chatter in our LinkedIn Groups.  We uncovered some compelling statistics – data that supports the instincts of many social media marketers.

You can follow the ‘via’ link above to go to the source if you want more…


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