Stuff I saved in 'Reader' on February 8, 2011

Learn the Basics of Photoshop in Under 25 Minutes

The video above is your lesson. It’s short considering how much it covers and long considering it’s on the internet. In the video, we take a look at every tool in the toolbar, your palettes on the right side of the screen, and what you’ll find in the menus. Below you’ll find a reference for this lesson. Once the lessons are over, we’ll provide everything all in one place and a downloadable PDF file containing references for each lesson.

What are your marketing priorities for 2010?

The smart money is backing social media…

Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers.

The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another 42.2% deemed it ‘important’. That narrowly beat out digital infrastructure for the top spot, with other marketing tactics like search, mobile, and blogger outreach trailing significantly. Source: Social Is the Top Priority for Marketers in 2010 [STATS]

Maybe you’re one of those who knows they need to incorporate social media into their marketing plans, but feels like the train has already left the station. Maybe you don’t even want to admit that you don’t know where to start? No drama! No one can get you up to speed faster than our team! Comment, call or contact us to talk more about where you’re at and where you want to be…

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Choosing a smart password

Image representing Gmail as depicted in CrunchBase

Image via CrunchBase

Phishing, a topic that’s been in the news, is unfortunately a common way for hackers to trick you into sharing personal information like your account password. If you suspect you’ve been a victim of a phishing attack, we recommend you immediately change your password, update the security question and secondary address on your account, and make sure you’re using a modern browser with anti-phishing protection turned on. Keep an eye out for the phishing warning Gmail adds to suspicious messages, and be sure to review these tips on how to avoid getting hooked.Creating a new password is often one of the first recommendations you hear when trouble occurs. Even a great password can’t keep you from being scammed, but setting one that’s memorable for you and that’s hard for others to guess is a smart security practice since weak passwords can be easily guessed. Below are a few common problems we’ve seen in the past and suggestions for making your passwords stronger.

You can follow the ‘via’ link to get all of Google’s ideas on creating smart passwords…

First Verizon iPhones now being received, FedEx now awaiting your impatient calls

Will Verizon help flagging iPhone sales or will Android continue to dominate. What do you think?

Why Groupon's Super Bowl Ad Was So Offensive

One of the world’s most revered cultures and religious histories has been threatened with death and extinction in Tibet for decades at the hands of the authoritarian Chinese government; Groupon’s Super Bowl advertisement about Tibet (below) was based on a joke drastically reducing the seriousness of that suffering. Not all hope is lost, the ad says, because at least there are still refugees that will cook discounted food for White people! Many people on Twitter reacted very negatively to the ad. This is my best explanation why it was offensive. Not everyone agrees – we’ve got a debate going in comments below which we invite you to participate in.

Imagine spending $3 million dollars to wreck your brand. What did you think about the commercial?

Go, Pack, Go!

We salute the Green Bay Packers!