While you were sleeping 2/25/2010

Cropped version of Thomas Jefferson, painted b...
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It’s all about social media today with an emphasis on roi…

“While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.” Source: The 10 Social Media Metrics Your Company Should Monitor

Next? How are Fortune 100 companies using social media?

“A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media.” Source: How the Global Fortune 100 are using social media: some statistics | FreshNetworks Blog|Social media agency|Online communities

Finally, a look toward future developments in social media…

“While I don’t have a crystal ball, here are some developments that I think are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Many of the things on this list will not be news to the very well-informed social media consultant types who live and breathe this stuff. But for the rest of us, there are seeds of opportunity here that should not be missed.” Source: 8 Significant Developments in Social Media You Should Watch – WebWorkerDaily

I close with some words of wisdom from Thomas Jefferson…

“He who knows most, knows how little he knows.” Thomas Jefferson (1743–1826), 3rd president of the United States

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About Your faithful curator, Todd
I am a content marketing productivity expert that helps thought leaders get focused and get found. Go to toddlohenry.com/start to learn more...

One Response to While you were sleeping 2/25/2010

  1. Pingback: While you were sleeping 2/25/2010 - Burson-Marsteller Watch

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