Professional learning goals and blog reading: a framework

Becoming a subject matter expert can be easier than you think — you can get started by using Google Reader to create a virtual newspaper to track your trusted sources. Comment below or ‘connect’ above so we can talk about how this applies to your business…

WordPress rulez!

There’s a blogging faceoff going on over at Mashable [you can participate here]. When I voted, these were the results…

33% of the top blogs in the world use WordPress and so do I!

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Home bases and outposts…

Darren Rowse of ProBlogger has been reading my mail. Or attending my seminars. Or both. Seriously, he does a great job in this video of explaining some of the tactics that I use to drive traffic to my blog…

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365 ways to build your personal brand

There are few people I know that have leveraged the internet more effectively to build their personal brand than ‘Green Bay Greg‘ Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he’s doing at ‘365 Things to do in Green Bay’ along with Tony Rouse from MindSeed Labs. If you want to know how to use the internet and social media to build your brand you don’t need to look much farther than Greg Dallaire…


Darren Rowse - Photography Blogger Extrodinaire
Image by kk+ via Flickr

Whenever I present on the topic of ‘practical, tactical social media’ organizational leaders usually like what they hear about social media and how to implement it to build their brands online until they hear that in order to achieve maximum results, they’ll have to post a thought every day for at least three months. The response is usually IMNOTAWRITER. If you’re one of those people, read on…

“Have you ever accidentally slammed your hand in a car door? OUCH!

I think that very unpleasant feeling can be compared to how some small business owners feel about blogging. Until very recently, I would never have published anything on the Internet because I have never considered myself a writer.

Well, that all changed when I purchased my small business and suddenly I was forced to start producing content so that I could try to rank in Google, educate customers, and develop my backstory.

However, even though I started producing content, I still suffered from the inferiority complex that can only be associated with IMNOTAWRITER syndrome.

This syndrome, I’ve found, can be deadly to your small business blogging and it can cause countless hours of wasted time and frustration.

Plus, telling yourself, IMNOTAWRITER, is a very easy and convenient excuse not to blog, isn’t it?” Source: How to Blog When You’re Not a Writer

You can go to the source if you want to read more, but what amazes me is the number of organization leaders that have time to write the same emails over and over, but don’t understand how much more efficient they could be and how many more people they could attract by posting the same email content on a blog and then sending the link to the post to their correspondents! Not only would it save them time, but also drive traffic to their sites. Fine, they say, but they don’t want to learn new technology to update their sites. For those people in particular, I allow all the sites I create to be updated via email — a skill which even the most technophobic organizational leader has mastered at this point. Now what’s your excuse? Please comment!

How and Why I Still Devour Blogs

John Jantsch
Image via Wikipedia

2011 marks my eighth year of blogging. In that time I’ve logged over 2500 blog posts, acquired around 143,000 subscribers and had this blog named by the likes of Forbes magazine as their favorite for both marketing and small business.

If this asset has delivered any measure of success I can tell you that the primary reason is that in that same time I’ve also read some or all of approximately 120,000 blog posts written by others. I’ve stated repeatedly that anyone that wants to start a blog, get better at blogging or make their blog a serious marketing tool for their business must first and foremost get very good at reading blogs…

Go to the source to read the article if you’d like to know John’s logic. Find it here: Business blogging for both production and consumption are two of the most important activities in my day. ‘Connect with me’ if you’d like to know more about it…

How To Create Link Bait Content

LINK BAIT - Tsavo Media
Image by Somewhat Frank via Flickr

Throughout my blogging career, I’ve worked hard on my writing style. I’ve improved over time, and I’m at a point now where I believe I have perfected my ability to write link bait articles. A link bait article is an article that makes many readers want to reference it within their articles, or link to it as a general resource.

The thing I love about link baiting is that it allows your blog to build some quality backlinks and increase search rank over time. It also means additional targeted traffic is attracted to your blog, which can mean more subscribers. Let’s see how you can start writing such articles, and increasing your presence on the web.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…