Stuff I saved in 'Reader' on February 6, 2011

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The Web Is Dead. Long Live the Internet.

The web is dead? You can follow the ‘via’ link above to go to the source if you want to know why. Comment below or ‘connect’ above so we can talk about how this applies to your business…

Stuff I saved in 'Reader' on February 5, 2011

LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn

Go to the source to read the article: blog.hubspot.com

LinkedIn is an important part of a balanced social media diet — especially here in Northeast Wisconsin! Comment below or ‘connect’ above so we can talk about how this applies to your business…

6 Ways Content Marketing Helps Small Businesses Be BIG Online

For small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers.  As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers.  That ability to experiment and implement quickly as well as creatively can be a big advantage.

Here are a few ways small businesses can use content marketing in combination with some SEO and Social Media Smarts to be a “bigger” resource for their  online customers.

You can follow the ‘via’ link above to go to the source if you’re looking for good ideas that will help a small business establish a thought leadership position. Comment below or ‘connect’ above so we can talk about how this applies to your business…

Step by Step Guide to Brainstorming

Brainstorming can be an effective way to generate lots of ideas on a specific issue and then determine which idea – or ideas – is the best solution. Brainstorming is most effective with groups of 8-12 people and should be performed in a relaxed environment. If participants feel free to relax and joke around, they’ll stretch their minds further and therefore produce more creative ideas.

A brainstorming session requires a facilitator, a brainstorming space and something on which to write ideas, such as a white-board a flip chart or software tool. The facilitator’s responsibilities include guiding the session, encouraging participation and writing ideas down.

Brainstorming works best with a varied group of people. Participants should come from various departments across the organisation and have different backgrounds. Even in specialist areas, outsiders can bring fresh ideas that can inspire the experts.

Go to the source to read the article: business-strategy-innovation.com