February 7, 2011 Leave a comment
One of the world’s most revered cultures and religious histories has been threatened with death and extinction in Tibet for decades at the hands of the authoritarian Chinese government; Groupon’s Super Bowl advertisement about Tibet (below) was based on a joke drastically reducing the seriousness of that suffering. Not all hope is lost, the ad says, because at least there are still refugees that will cook discounted food for White people! Many people on Twitter reacted very negatively to the ad. This is my best explanation why it was offensive. Not everyone agrees – we’ve got a debate going in comments below which we invite you to participate in.
Imagine spending $3 million dollars to wreck your brand. What did you think about the commercial?