Why Groupon's Super Bowl Ad Was So Offensive

One of the world’s most revered cultures and religious histories has been threatened with death and extinction in Tibet for decades at the hands of the authoritarian Chinese government; Groupon’s Super Bowl advertisement about Tibet (below) was based on a joke drastically reducing the seriousness of that suffering. Not all hope is lost, the ad says, because at least there are still refugees that will cook discounted food for White people! Many people on Twitter reacted very negatively to the ad. This is my best explanation why it was offensive. Not everyone agrees – we’ve got a debate going in comments below which we invite you to participate in.

Imagine spending $3 million dollars to wreck your brand. What did you think about the commercial?

Why people tweet…

Twitter
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Do you tweet? Or twitter? Victoria Harres does…

“The other day I sat down to write something about Twitter. I struggled with my thoughts, threw some words down, and came up with a question: “Why are you twittering?” I knew the answer people would give. I know Twitter, and I know the type of people who tweet. I know why my husband is on his iPhone flipping through tweets at 1:30 a.m. He insists on reading every tweet from every person he follows. Personally, I’m guilty of recently tweeting after midnight with a couple of people who tweet for major newspapers. So I know my husband and I are not the only ones afflicted with this social addiction.” Source: Why People Twitter – in one word.

So? Do you? Spill the beans in the comments…

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Professional learning goals and blog reading: a framework

Becoming a subject matter expert can be easier than you think — you can get started by using Google Reader to create a virtual newspaper to track your trusted sources. Comment below or ‘connect’ above so we can talk about how this applies to your business…

Creating Community on a Facebook Page

Looking for insights into building community on Facebook? Look no further! Debra Arkanese has you covered. She says “I was talking about Facebook with someone at a conference last week when he said, “yeah, but Facebook isn’t really engaging. When Pages get too big, it’s not really a community.” There’s a lot of truth to that. The Facebook platform makes it difficult because a Page does not offer cross-conversations, so conversations become silos. A Facebook Page is a community, but it is usually a loosely-tied community of lurkers and inactives who don’t have the opportunity to interact with each other or the Page often enough. I think of my colleague’s comment as a challenge: I believe that you can create community within a Facebook Page, but it takes a lot of work, discovery, and dedication.” You can follow the ‘via’ link above to go to the source if you want the rest of the story…

Google Latitude joins check-in game with Maps 5.1 for Android

You can follow the ‘via’ link above to go to the source if you’re interested…

While you were sleeping 2/25/2010

Cropped version of Thomas Jefferson, painted b...
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It’s all about social media today with an emphasis on roi…

“While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.” Source: The 10 Social Media Metrics Your Company Should Monitor

Next? How are Fortune 100 companies using social media?

“A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media.” Source: How the Global Fortune 100 are using social media: some statistics | FreshNetworks Blog|Social media agency|Online communities

Finally, a look toward future developments in social media…

“While I don’t have a crystal ball, here are some developments that I think are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Many of the things on this list will not be news to the very well-informed social media consultant types who live and breathe this stuff. But for the rest of us, there are seeds of opportunity here that should not be missed.” Source: 8 Significant Developments in Social Media You Should Watch – WebWorkerDaily

I close with some words of wisdom from Thomas Jefferson…

“He who knows most, knows how little he knows.” Thomas Jefferson (1743–1826), 3rd president of the United States

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Featured Facebook Campaigns: Bud Light, Dentyne and New Belgium Brewing

Go to the source: insidefacebook.com