I'm just sayin'…

Image representing Alltop as depicted in Crunc...
Image via CrunchBase

As a father of 6, parental analogies are always close at hand for me. It’s why I sometimes say that clients are like children in that when you see them take the things you teach them and they make it their own and excel, you can’t help but burst with pride. Recently, the AGCO blog was included in the agriculture feed at Alltop, the internet’s best source for news aggregation, becoming the only Farm Equipment manufacturer to do so…

AGCO’s success should rightly be credited to Jamy Johnson, a budding online community manager and social media practitioner who took the time to embrace the ‘e1evation workflow’ and make it her own. Last month, their blog had over 10,000 visits and it’s rapidly becoming a key factor in lifting the corporate website to new heights in search and traffic rankings as well…

Kudos to Jamy’s manager Sue Otten who had the courage to embrace social media in the ag space before ag social media was cool! If Jamy and Sue can rise to the top using “good, fast, and cheap” social media tools for agriculture, imagine what you can do in your industry!

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Social media strategy in 7 steps

Interesting thoughts from Jay Baer’s “Convince & Convert” blog…

Here are some additional ideas…

“Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. Source: Develop a Social Media Strategy in 7 Steps | | Social Media Consulting – Convince & Convert target=”_blank”

Go to the source for more…

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Why. I. Am. Doing. This.

I believe in the power of stories. Stories are like Maps. They point to directions and paths that we might not have seen if not well marked. I share my stories, and my goal is to enable others to be emboldened to share theirs. Stories told as they are happening is a way of seeing the imperfect, raw, and often tenuous ways that outcomes are shaped. When any decision is seen in retrospect, we can say “of course” but that’s rarely how it feels at the time. I did a very transparent process of sharing the Rubicon closure story over the course of a year, in the hopes that perhaps it will be informative to others and knowing that how I tell the story years from now will be different than the steps on the journey. This blog can then be a learning journey of stories – yours and mine.

Nilofer Merchant is brilliant! Follow her blog and you’ll see why…

365 ways to build your personal brand

There are few people I know that have leveraged the internet more effectively to build their personal brand than ‘Green Bay Greg‘ Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he’s doing at ‘365 Things to do in Green Bay’ along with Tony Rouse from MindSeed Labs. If you want to know how to use the internet and social media to build your brand you don’t need to look much farther than Greg Dallaire…

Understanding online social behaviors

Here’s a great presentation on ‘Socialgraphics’ I found online while researching for a speaking engagement tomorrow…

There’s a recording to accompany the preso here.

Outsmart your competition

You can either read the whole book…

httpv://www.youtube.com/watch?v=sG13AQBLTrk&feature=player_embedded

…or give me a call! We’ve read the book and contributed to a few of our own… 😉

IMNOTAWRITER

Darren Rowse - Photography Blogger Extrodinaire
Image by kk+ via Flickr

Whenever I present on the topic of ‘practical, tactical social media’ organizational leaders usually like what they hear about social media and how to implement it to build their brands online until they hear that in order to achieve maximum results, they’ll have to post a thought every day for at least three months. The response is usually IMNOTAWRITER. If you’re one of those people, read on…

“Have you ever accidentally slammed your hand in a car door? OUCH!

I think that very unpleasant feeling can be compared to how some small business owners feel about blogging. Until very recently, I would never have published anything on the Internet because I have never considered myself a writer.

Well, that all changed when I purchased my small business and suddenly I was forced to start producing content so that I could try to rank in Google, educate customers, and develop my backstory.

However, even though I started producing content, I still suffered from the inferiority complex that can only be associated with IMNOTAWRITER syndrome.

This syndrome, I’ve found, can be deadly to your small business blogging and it can cause countless hours of wasted time and frustration.

Plus, telling yourself, IMNOTAWRITER, is a very easy and convenient excuse not to blog, isn’t it?” Source: How to Blog When You’re Not a Writer

You can go to the source if you want to read more, but what amazes me is the number of organization leaders that have time to write the same emails over and over, but don’t understand how much more efficient they could be and how many more people they could attract by posting the same email content on a blog and then sending the link to the post to their correspondents! Not only would it save them time, but also drive traffic to their sites. Fine, they say, but they don’t want to learn new technology to update their sites. For those people in particular, I allow all the sites I create to be updated via email — a skill which even the most technophobic organizational leader has mastered at this point. Now what’s your excuse? Please comment!