What are your marketing priorities for 2010?

The smart money is backing social media…

Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers.

The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another 42.2% deemed it ‘important’. That narrowly beat out digital infrastructure for the top spot, with other marketing tactics like search, mobile, and blogger outreach trailing significantly. Source: Social Is the Top Priority for Marketers in 2010 [STATS]

Maybe you’re one of those who knows they need to incorporate social media into their marketing plans, but feels like the train has already left the station. Maybe you don’t even want to admit that you don’t know where to start? No drama! No one can get you up to speed faster than our team! Comment, call or contact us to talk more about where you’re at and where you want to be…

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AGCO is harvesting the benefits of social media

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Image by werktuigendagen via Flickr

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…

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Social media strategy in 7 steps

Interesting thoughts from Jay Baer’s “Convince & Convert” blog…

Here are some additional ideas…

“Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. Source: Develop a Social Media Strategy in 7 Steps | | Social Media Consulting – Convince & Convert target=”_blank”

Go to the source for more…

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Stop the presses!

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Image via CrunchBase

I’m admitting that I may have been wrong. Yup. That’s right. I MAY have been wrong…

Last summer I battled with 64-bit Vista and lost. I wrote about the experience here and here and here. One of my readers — a young computer genius named Paul from St. Norbert took issue with me in the comments saying…

Used x64 Vista for a full year… contrary to what they told me, all of my 32-bit drivers worked just like they were supposed to. The speed increase over XP was enormous.

Upgraded to win7x64 the day it came out, even better…

Granted most of my software is still 32-bit, but a 64-bit processor will run in 32-bit mode anyway – it just uses half of the register length. I don’t see why using x64 should slow anything down…

Well, contrary to what my wife and children say I’m not close-minded. At least not on technology issues. Or something like that. Let’s not go there…

Anyway, I had a chance to use Windows 7 64-bit on a project for a week. My assessment? It doesn’t suck. Far from it. I hesitate to say it, but it may even rock! Read more of this post

While you were sleeping 1/28/2010

Apple Inc - Photo from my iBook
Image by Farid Iqbal via Flickr

Apple changed the world. Again…

“Apple today announced the iPad, the tablet-sized computing and communications device that has generated more bits of industry speculation than any previous product in memory. Featuring a 9.7-inch display and an optional keyboard dock, the iPhone OS-based iPad will be available for prices ranging from $499 to $829, depending on storage capacity and 3G data capability. Wi-Fi-only models will go on sale in March 2010, with Wi-Fi+3G data models in April.” Source: TidBITS iPod & iPhone: The iPad Arrives

btw, I just want to remind you that if it hadn’t been for my business development efforts in Wisconsin in the dark Apple days of 1998-99, there would have been no iPad… 😉

Best coverage of the event and all of the aftershocks is at Alltop

Elsewhere, Google began integrating social content from your friends in search, making search more of a ‘team effort’…

httpv://www.youtube.com/watch?v=aYf5iSA6t6g&feature=player_embedded

You can find these, as well as a ton of other great stuff, in the e1evation friendfeed. Have a great day!

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Jacques was right…

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Image via CrunchBase

Did you know that yesterday was National Clean out your Computer Day? It’s true…

“It can be hard to remember to routinely clean out your computer — whether that means running virus scans or organizing your files. That’s why having a day devoted to making sure that your computer is working well and that you can find anything you need on it is a good idea. The Institute for Business Technology originally sponsored a National Clean Out Your Computer Day several years ago, assigning it to the second Monday in February. It’s a holiday well worth adding to your calendar.” Source: Feb. 8 is Clean Out Your Computer Day – WebWorkerDaily

Seems silly to have an ‘event’ like this on the 2nd Monday of February — like there’s not enough to do on Mondays anyway…

In any case, this ‘event’ got me thinking about a post I’ve been meaning to write for awhile, namely, that ‘Jacques was right’…

Who is Jacques? Jacques was a legendary systems engineer in the Chicago office of Apple Computer, Inc. [He has since moved on as part of the ‘Apple Quality Eradication Program’]. When I was a reseller, and later an Apple account executive, Jacques and I used to go round and round on the issue of shareware, freeware, add-ons, etc. Jacques was a minimalist whose philosophy was that there are some things that need to be removed immediately in order for a Mac to even run [which in hindsight was very true in OS 9 days — that operating system was held together by paperclips and rubberbands!]. My approach? If an operating system is well written, I should be able to install anything I want and expect it to run just fine. Forget about the fact that my Mac was crashing 5 times before lunch — I insisted that my way was right. I mean Guy Kawasaki was telling us that system crashes in those days were ‘God telling you to hug your kids’ or ‘get a can of Coke’. In hindsight? Jacques approach was right regardless of whatever OS you’re running…

Over a decade later, I have to admit that I’m getting more and more like Jacques every day! Last summer I had a horrible daily struggle with 64 bit Vista. In hindsight it appears that I was the one creating my own hell by installing 32 bit apps and drivers in the wrong directories on the machine. I had such a bad experience that I ‘downgraded’ to 32 bit Vista and wrote a rant about it here. Fortunately, a budding genius from the IT department at St. Norbert encouraged me to give 64 bit Windows 7 a chance and the rest is history. Since upgrading at the beginning of the year, I’ve been having a rock solid computing experience but only because I think twice about every app I install and watch it like a hawk to make sure that Windows puts it in the right directory…

My advice? Here are a couple of random thoughts…

  • Use the old carpenter adage of ‘measure twice and cut once’; think twice about installing that untested software…
  • When testing new things, use VMWare or VirtualBox to install test applications before messing with your ‘production machine’…
  • Maintain your computer! I used a combination of Tune Up Utilities [which is the only utility I buy] combined with CCleaner, Defraggler, and Revo Uninstaller. You can download the latter free applications [as well as many other good ones] here.

Finally? Here’s another beauty I’ve learned this year; limit the number of computers you use. Continuous futzing with operating systems is a huge time suck! At the end of last year, I was working on 5 computers using three operating systems. I’m now down to 3 with two operating systems and life is better! Use only the computers and os’s, along with the apps, you need

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While you were sleeping 2/9/2010

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Image via CrunchBase

Google’s announcing two new communication technologies. The first is live translation…

“Google already offers a tool that lets you translate text from one language to another and technology that can convert spoken language to text. Now it looks like Google is taking the next logical step and creating a Babel Fish which you can stick in your ear to instantly understand any spoken language.

…Only instead of a fish, Google’s version will be an app that runs on your smartphone. But you’ll still probably hold it up to your ear.” Source: Google working on real-time voice translation app for phones

The second? It appears that Google’s not taking Facebook’s email announcement sitting down…

“Gmail is set to become Google’s next major push into social media. According to The Wall Street Journal, the popular webmail service will soon launch a new feature for sharing content and status updates with friends. [Update: We think Google might announce these features on Tuesday]

As WSJ points out, Gmail (Gmail) users can already update their statuses — sort of — through Gmail’s chat feature. Currently, this feature is more akin to the traditional IM “away message.” However, with this new social push, Gmail will offer a timeline-view of your friends’ status updates, just like on Facebook and Twitter (Twitter).” Source: HUGE: Google Set to Make Gmail Social With Status Update Features

and…

“Google is working on something mysterious that has to do with Gmail and social networking, but the details are still under wraps. The new product will be unveiled tomorrow, and it could be anything from integrating Gmail status updates with Twitter and Facebook to launching a full-scale Twitter-like service of its own.” Source: Google Stream? Google will launch “huge” new social features tomorrow

Stay tuned…

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