What are your marketing priorities for 2010?

The smart money is backing social media…

Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers.

The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another 42.2% deemed it ‘important’. That narrowly beat out digital infrastructure for the top spot, with other marketing tactics like search, mobile, and blogger outreach trailing significantly. Source: Social Is the Top Priority for Marketers in 2010 [STATS]

Maybe you’re one of those who knows they need to incorporate social media into their marketing plans, but feels like the train has already left the station. Maybe you don’t even want to admit that you don’t know where to start? No drama! No one can get you up to speed faster than our team! Comment, call or contact us to talk more about where you’re at and where you want to be…

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AGCO is harvesting the benefits of social media

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Image by werktuigendagen via Flickr

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…

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I'm just sayin'…

Image representing Alltop as depicted in Crunc...
Image via CrunchBase

As a father of 6, parental analogies are always close at hand for me. It’s why I sometimes say that clients are like children in that when you see them take the things you teach them and they make it their own and excel, you can’t help but burst with pride. Recently, the AGCO blog was included in the agriculture feed at Alltop, the internet’s best source for news aggregation, becoming the only Farm Equipment manufacturer to do so…

AGCO’s success should rightly be credited to Jamy Johnson, a budding online community manager and social media practitioner who took the time to embrace the ‘e1evation workflow’ and make it her own. Last month, their blog had over 10,000 visits and it’s rapidly becoming a key factor in lifting the corporate website to new heights in search and traffic rankings as well…

Kudos to Jamy’s manager Sue Otten who had the courage to embrace social media in the ag space before ag social media was cool! If Jamy and Sue can rise to the top using “good, fast, and cheap” social media tools for agriculture, imagine what you can do in your industry!

Optimize Your Company's LinkedIn Profile

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Image via CrunchBase

Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has become an essential tool for staying connected to their business network.

But for companies, there’s been little reason to pay attention to their presence there. LinkedIn has been about individuals, not organizations. LinkedIn Companies existed, but offered little in the way of functionality. That has now changed.

In November, LinkedIn quietly introduced an upgrade to LinkedIn Companies that makes it both a critical and powerful tool for managing your company’s digital presence (especially if you market B2B).

Here’s a primer to help you plan and make the most of some of the powerful new features on LinkedIn Companies.

Follow the ‘via’ link if you’d like to know more…

Social media strategy in 7 steps

Interesting thoughts from Jay Baer’s “Convince & Convert” blog…

Here are some additional ideas…

“Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. Source: Develop a Social Media Strategy in 7 Steps | | Social Media Consulting – Convince & Convert target=”_blank”

Go to the source for more…

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Thought for the day…

“If you work just for the money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

Ray Kroc (1902-1984)
American businessman, founder of McDonald’s Corporation

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Home bases and outposts…

Darren Rowse of ProBlogger has been reading my mail. Or attending my seminars. Or both. Seriously, he does a great job in this video of explaining some of the tactics that I use to drive traffic to my blog…

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