Social media strategy in 7 steps

Interesting thoughts from Jay Baer’s “Convince & Convert” blog…

Here are some additional ideas…

“Before you begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. Source: Develop a Social Media Strategy in 7 Steps | | Social Media Consulting – Convince & Convert target=”_blank”

Go to the source for more…

Reblog this post [with Zemanta]
Advertisements

What are your favorite Firefox addons?

Here are mine [hint — you’ll want to right click on these images and view them in another tab so that they’re legible!]…

What are YOUR favorites?

How much would I have to pay you…

Google Reader Logo
Image by Casual Chin via Flickr

…to STOP using Google Reader? $25,000 wouldn’t cut it for internet maven Louis Gray…

“Information is power – and the ability to take in more information more quickly than anybody else, all in one place, is an incredible power. The Web has been built to enable all of us to share and distribute information quickly, through new posts and links.

Tools like RSS (Real Simple Syndication) let us pass information from one site to another, letting you get updates in a single location – be it to your favorite blog posts, your favorite news and sport sites, or simply updates from friends’ videos on YouTube and updates on Flickr. RSS Readers capture updates from all these RSS feeds in one application or on one Web site. In my opinion, the very best RSS reader is Google Reader. It has become such a mainstay of my online activity that I’ve determined its value to me is easily in the tens of thousands of dollars per year.” Source: louisgray.com: Why I Wouldn’t Accept $25k To Stop Using Google Reader

If I were you, I’d go to the source on this one and read the rest of this great post! And btw, if you missed my free online Google Reader class last week, contact me and I’ll send you a link to the recorded session…

Reblog this post [with Zemanta]

When Clients Mess Things Up

Image representing Twitter as depicted in Crun...
Image via CrunchBase

What do you do when a client ruins something you’ve created for them? Anyone in a service business knows that you can’t protect the assets you develop for a client from the client themselves. You can’t defend the work you did for them when it no longer resembles the actual work you did.

Maybe you’ve built a website that the client decides to modify with no regard for best practices or usability. Or you’ve set up and managed their Facebook or Twitter channels, building the conversations and exchanges to a fever pitch, only to watch their updates and tweets generate crickets. All your hard work — on the client’s behalf, of course — disintegrates before your eyes.

What do you do when you’ve handed over the assets that your client has paid for, and they proceed to muck things up?

It happens. Especially when you give clients administrative rights to tools like WordPress and Google Reader! If you’re a freelancer like me, you might want to follow the ‘via’ link and read the rest of the article…

If you're using Ubuntu…

Google Chrome Logo
Image by Randy Zhang via Flickr

…like I recommend [especially for older computers] then Google’s Chrome browser combined with GNOME Do is a great combination. I create application shortcuts for web applications and then summon them with a keystroke combination. Very fast! Very powerful…

Want to be a Google Reader rockstar?

Using Google Reader For SEO

One of the recent services launched by Google is the Google Reader, which is available at reader.google.com. The Google Reader will allow Internet users to search for relevant RSS feeds and manage them too. As a result, Internet users will be able to benefit from the updated information and current news articles or snippets on various topics of their choice.

In the recent past, we have noticed an increase in the popularity and use of blogs as well as RSS and this increase is going to be there in the near future. One of the primary reasons for the popularity of RSS feeds can be contributed to the availability of updated information in a systemized manner and accessible to almost anyone. For the average Internet user, the launch of the Google Reader is being seen as one giant step. It is a powerful tool that is easy to use.