AGCO is harvesting the benefits of social media

1DM39483
Image by werktuigendagen via Flickr

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…

Reblog this post [with Zemanta]
Advertisements

10 Things Your Boss Won't Tell You

Texting on a keyboard phone

Image via Wikipedia

That’s fairly extensive, but many firms are, at the very least, monitoring some of employees’ Internet, phone and email use, especially larger companies and those in sensitive or heavily regulated industries. The market for email monitoring software has grown more than 25% each year since 2008 and is projected to reach $1.23 billion in 2013, according to IT market research firm Gartner; more than one in three large U.S. companies employ actual people to read or analyze employee email, according to a 2010 study by email monitoring firm Proofpoint. Plus, a survey by the American Management Association and The ePolicy Institute found that almost half of the small, medium and large companies surveyed monitored phone use, and two out of three monitored web use. Instant-message and text-message monitoring are also increasing, says Stephen Marsh, chief executive of email archiving firm Smarsh.

Not only do employers watch what you’re doing, but many act on what they find. One in five large U.S. companies fired an employee for violating email policies in the past year, the Proofpoint survey found. What was a fireable offense? Most email investigations pertain to issues of employees leaking sensitive, confidential or embarrassing information, or theft – not racy messages sent to a girlfriend from an office email account or the occasional online shopping binge from the corporate desktop.

Follow the link and go to the source. How many of these things are true in your organization?

What companies need to ask when hiring a social-media consultant

Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re bringing in the right person?

At the 2010 BlogWorld Expo, panelists shared their takes on the social-media hiring process. As the panelists — each of whom is no stranger to the process — talked, they returned again and again to three fundamental questions that companies need to have answers to before confidently bringing a consultant or an agency on board.

You can follow the ‘via’ link above to go to the source and read the rest of the article…

How Businesses Are Unleashing Their Employees' Social Media Potential

Image representing iPhone as depicted in Crunc...
Image via CrunchBase

We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win.

But technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands can empower their customers like never before.

Mobile is a hotbed of innovation in this department. Point your phone at a restaurant and see if it’s worth an evening out. With the addition of cloud services, you get stuff like the iPhone app from UK car dealer Auto Trader, which can tell you the make, model and the price of used cars just from snapping a license plate photo.

To take it one step further, companies that invest in technology and innovation can not only sell more products with digital tools, but empower their own employees. Below, we’ve highlighted some examples of businesses that are using technology creatively to solve customer issues and spur innovation.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

The brand called you

Marlboro logo.
Image via Wikipedia

Tom Peters wrote this article over 12 years ago, but it’s truer now than it was then…

“The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.

Who understands this fundamental principle? The big companies do. They’ve come a long way in a short time: it was just over four years ago, April 2, 1993 to be precise, when Philip Morris cut the price of Marlboro cigarettes by 40 cents a pack. That was on a Friday. On Monday, the stock market value of packaged goods companies fell by $25 billion. Everybody agreed: brands were doomed.

Today brands are everything, and all kinds of products and services — from accounting firms to sneaker makers to restaurants — are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.” Source: The Brand Called You | Fast Company

Must read! Go to the source and devour this article…

Accentuate the positive, eliminate the negative

What does this movie intro have to do with social media?

httpv://www.youtube.com/watch?v=LhGsBGK-ucg

Absolutely nothing unless you exclude the song. [Sorry, but this was the only recording I could find of the classic Perry Como song — now pay attention!] Check out those lyrics once again:

“You’ve got to accentuate the positive
Eliminate the negative
Latch on to the affirmative
Don’t mess with Mister In-Between

You’ve got to spread joy up to the maximum
Bring gloom down to the minimum
Have faith or pandemonium
Liable to walk upon the scene”

Whether you’re a solopreneur or the ‘Director, Corporate Marketing and Brand Communications Worldwide’ for a large farm implement manufacturer you can use good, fast and cheap social media tools to implement the ‘Perry Como’ approach to publicizing your business. Did you find some great news about your company on the web? “Accentuate the positive” by posting it to your corporate blog. Is someone harassing you online? “Eliminate the negative” by posting positive content and feeding your fans. Get the picture? Old Perry had it right, even if social media didn’t exist in 1958 when he recorded that song…

So, you latch on to the Perry Como method and I’ll work on finding a better YouTube clip, but in the meantime? I think you get the point…

Reblog this post [with Zemanta]

AGCO is harvesting the benefits of social media

1DM39483
Image by werktuigendagen via Flickr

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…

Reblog this post [with Zemanta]