AGCO is harvesting the benefits of social media

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Image by werktuigendagen via Flickr

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…

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Are you awakened or just an entrepreneur? | Duct Tape Marketing Blog

Here’s some great news…

“My friend Michael Gerber is at it again, Awakening another generation of entrepreneurs and showing people how to dream intentionally.

His latest book, Awakening the Entrepreneur Within is shipping this week and is a high level overview of his Dreaming Room experiences.

Companies that embrace the method and practices contained in this book can become extraordinary by pushing beyond what they thought it meant to be a company. I am in Phoenix this week presenting marketing workshops for the users of Infusion Software – this is a company that is truly infused with the Awakened Entrepreneur message and it is just so much fun to be around people and companies that are so alive with a vision.”

Click the title to read more…

Guy Kawasaki's thoughts on online life

“Guy Kawasaki visited Ireland to deliver his Art Of The Start talk at the Irish Software Association’s annual conference. His ‘Irished-up’ version of the talk was warmly received by a packed house. Despite his busy work and tourist schedule (this was his first visit to Ireland) Guy found time to sit down and discuss his online life, how he stays in touch with everything that is going on out there, and his new venture, Alltop.com.” Guy Kawasaki is one of the greatest entrepreneurs of this generation. Click here to read his perspective on life online…

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Starbucks CEO on 'luck'

“Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future.”

Howard Schultz (1953 – ), American entrepreneur, chairman of Starbucks ” Source: Newsletter

AGCO is harvesting the benefits of social media

1DM39483
Image by werktuigendagen via Flickr

AgWired, the social media voice of the agriculture industry reports that AGCO, one of the world’s largest agricultural equipment manufacturers, is effectively using social media to stimulate sales in a down economy…

AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a great way to “learn” from their customers and target a new demographic too. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Want to know their secret?

One of the recommendations Sue makes is to not be afraid to get started with social media. She says that there are some great consultants out there who can help you too. I’ll use this opportunity to make a little plug for Todd Lohenry with e1evation, Inc. who has worked with AGCO. Source: AgWired » Blog Archives » AGCO Shows How To Go Social

Their social media effort is powered by e1evation and Envano — straight outta Wisconsin! Using the same free, open source tools that are available to every entrepreneur, AGCO is rocking the ag world using social media. Comment, call or use the contact form to talk about how you, too, can effectively leverage social media for your marketing efforts…

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The “Chicken Plucking” Secret of Success

Thinking about success for 2010? Here’s something to ponder…

Charles F. Kettering, inventor of the electric self-starter for cars, once said, “My definition of an educated man is the fellow who knows the right thing to do at the time it has to be done…. You can be sincere and still be stupid.” Indeed. The world is full of sincere, hungry people waiting for food to magically appear on the table.

But let’s not bother with them right now. It’s almost time for dinner and we have work to do. While the rest of the world frets about ruffling feathers, let’s get busy plucking the chicken. We’ll eat. We’ll laugh. And we’ll drink a toast to our success.”

A good reminder for entrepreneurs! Click the here to read more of this excellent post…

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2,433 Unread Emails?

Does this sound familiar?

“I routinely declare email bankruptcy and simply delete my entire inbox. But even so, I currently have 2,433 unread emails in my inbox. Plus another 721 in my Facebook inbox. and about thirty skype message windows open with unanswered messages. It goes without saying, of course, that my cell phone voicemail box is also full (I like the fact that new messages can’t be left there, so I have little incentive to clear it out).

How do I deal with email now? I scan the from and subject fields for high payoff messages. People I know who don’t waste my time, or who I have a genuine friendship with. Or descriptive subject lines that help me understand that I should allot a minute or more of my life to opening it and reading it.”

Wow. Talk about a dysfunctional way of handling communications! Are you having problems like this? Here are a couple of ideas…

  1. Use Gmail. No other ISP offers the tools to handle large volumes of email like Gmail…
  2. Read ‘Getting Things Done’ by David Allen. If you’re in a hurry, skip to #3…
  3. Check out Inbox Zero

If you can’t implement it on your own, scroll down and give me a call — I’ll be happy to help you out…

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