Optimize Your Company's LinkedIn Profile

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has become an essential tool for staying connected to their business network.

But for companies, there’s been little reason to pay attention to their presence there. LinkedIn has been about individuals, not organizations. LinkedIn Companies existed, but offered little in the way of functionality. That has now changed.

In November, LinkedIn quietly introduced an upgrade to LinkedIn Companies that makes it both a critical and powerful tool for managing your company’s digital presence (especially if you market B2B).

Here’s a primer to help you plan and make the most of some of the powerful new features on LinkedIn Companies.

Follow the ‘via’ link if you’d like to know more…

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