An important announcement from e1evation, llc

e1evation, llc announces that Todd Lohenry has been named the interim VP of Marketing, Sales and Technology at Jag, Inc., one of Northeast Wisconsin’s oldest and most trusted names in advertising.

There are two objectives behind the move:

Introduce internal systems and process improvements at Jag, Inc.

Jag, Inc. has already migrated from Microsoft Exchange to Google Apps for Business Communications. It is also in the process of implementing a new Content Management System [CMS] website, social media strategy, and Customer Relationship Management [CRM] system to improve both sales and customer service. Todd will manage the business development process and oversee the day to day operations of these systems and their processes which drive business development at Jag, Inc.

Expand the existing product lines of both companies.

Jag, Inc. is already one of the top providers of outdoor, indoor and commercial signs in the State of Wisconsin — President Jane Sweasy is a respected member of the Wisconsin Family Business Forum and the Northeast Wisconsin business community. e1evation, llc is a Google Authorized Solutions Provider, a CMS Website developer, a social media marketer, and a Charter Business representative — owner Todd Lohenry is also a public speaker and teaches the social media certification course at NWTC.

Together e1evation, llc and Jag, Inc. offer a full range of cost effective options that will work together to generate leads for our customers ‘here, there and everywhere’. Moving forward, billing and administration will be handled through Jag, Inc. – please contact Todd Lohenry regarding any transitional business issues…

About Jag, Inc.

“Jag billboards and commercial signs have been getting companies and their products noticed since 1946. As a family-owned business, Jag Outdoor Advertising prides itself on going above and beyond when delivering customer service, ensuring that every Jag customer achieves optimum results while earning a lifetime friend.”

About e1evation, llc

“e1evation, llc [pronounced elevation] is an international consulting firm that helps businesses, non-profits and academic institutions with marketing, sales and technology solutions.”

For Jag, Inc.:
Jane Sweasy, President
Jag, Inc.
1508 Sunset Avenue
Algoma, WI 54201
(920) 487-3443

For e1evation, llc:
Todd Lohenry, Owner
e1evation, llc
305 Steele St., Suite 27
Algoma, WI 54201
(920) 710-0790

Posterous Co-Founder Garry Tan Leaves for Y Combinator

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Garry Tan has announced that he is leaving Posterous, the ultra-simplistic microblogging company he helped found in 2008. Tan wrote on his blog today that it was time to move on and that he would be taking an advisory role with the company in order to do what he was most passionate about – work with startups.

“My greatest passions lie with the early stage of building world-changing consumer products,” writes Tan. “To that end, I’ve decided to join the team at Y Combinator as a designer-in-residence and help the dozens of top pre-seed startups in the newest Winter 2011 batch reach their potential through excellent user experience.”

Ruh roh! What does this mean for Posterous? I have been having concerns about the platform for a month or two due to lagging tech support responses and what I interpret as a lack of focus with Posterous groups and now this? Still, Posterous is the best tool in the universe for curating content and autoposting to my WordPress blogs — better than ‘press this’ which really stinks, imho. What now? In the words of the great philosophers .38 Special, “Hold on loosely, but don’t let go. If you cling too tightly, you’re gonna lose your soul”…

How to Setup a Facebook Page for your Business, Organization or Church

I’m doing a training session next week at NWTC on ‘Facebook for Fun and Profit’. Unfortunately, it’s all filled up — for those of you interested in the topic that won’t be able to make it, this may help…

Turn Your Expertise Into Dollars Online

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Small business owners possess a wealth of knowledge about their industry or sector, and when they share this knowledge with Internet (Internet) searchers, it lends credibility to their business and attracts new customers. Blogging is a key medium for sharing your expertise. The most recent Merchant Confidence Index, a survey of 10,000 small business owners conducted by my company found that nearly 30% are blogging and 35% plan to blog in the next three months. Those who are blogging have found that creating impactful content that people can find online is one of the best marketing tools available — and it’s free. According to data published by Internet marketing firm HubSpot, companies that blogged realized 55% more visitors to their site, 97% more inbound links and 434% more indexed pages.

Michele Gorham, owner of the Andover, Mass.-based Cookie Central bakery, is one small business owner who has turned her expertise into dollars online. She has created hundreds of blog entries about how to build a business, run a bakery, and other helpful topics; and she continuously answers customers’ direct questions through various social media platforms, including Facebook (Facebook), Twitter (Twitter) and Yelp (Yelp). Because of Gorham’s rich content contributions, her listings on various sites are highly trafficked and regularly found by search engines — generating more sales for her business.

If you’re as interested in thought leadership marketing, you’ll want to follow the ‘via’ link above to go to the source and read the rest of the article…

Does Anyone Bookmark Anymore?

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Remember the bookmark – the thing you did after finding an interesting Web site that you didn’t want to forget?

The bookmark was an amazing tool because it became a personal category of online discoveries.

We were so taken with what was available on the Web that using a bookmark was an easy way to mark the spot just in case we couldn’t find the Web site again. It explained why our browsers were chock-a-block with bookmarks, even if we didn’t re-visit many of the sites.

As the Web matured, the bookmark got more advanced with services such as putting the bookmark into the cloud so there was a place to store them and share our discoveries with other people. Amazing.

Today, however, the bookmark seems to have disappeared. When was the last time you bookmarked a Web site, or for that matter, used Maybe we don’t need the bookmark anymore or maybe the bookmark just hasn’t kept up with how we use the Web.

Any thoughts? Is the bookmark dead?

Yes and no. The STATIC bookmark is dead but the SOCIAL bookmark is not only alive and well, but it’s a super smart way to promote your brand, personal or business…

What does that mean? Bookmarks in your browser don’t benefit anyone but you — heck, if you only bookmark to your browser, that ‘desktop’ bookmark isn’t even available on your notebook or smartphone. If, however, you use a social bookmarking tool like Delicious or my favorites Posterous, Google Reader shared items or Twitter via Shareaholic, not only will they be accessible from anywhere, but they will be a reflection of your thought leadership position that is searchable, findable, knowable, usable and shareable by almost 2 billion people besides yourself

5 Ways to Make Your Blog Posts Outstanding

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Are your blog posts just “okay”? Want to make them great? If so, keep reading.

A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it.

Every blog post should address the following five components to ensure it hits the mark for your audience, the search engines and you.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

The Executive’s Blogging Dilemma

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When it comes to blogging, executives have a unique problem. It has to do with the fact that the risk and cost of failure for executives are greater than they are for other employees.

Blogging is a personal affair. The learning curve requires the blogger to open up to the world, create content, build relationships, develop readership, get feedback, make modifications, and repeat.

That can be a lot of risk for anyone. But for the corporate executive, the pressure to “nail it” right out of the gate is more extreme…

Follow the ‘via’ link to go to the source if you’d like to read ‘the rest of the story’…