While you were sleeping 2/25/2010

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It’s all about social media today with an emphasis on roi…

“While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.” Source: The 10 Social Media Metrics Your Company Should Monitor

Next? How are Fortune 100 companies using social media?

“A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media.” Source: How the Global Fortune 100 are using social media: some statistics | FreshNetworks Blog|Social media agency|Online communities

Finally, a look toward future developments in social media…

“While I don’t have a crystal ball, here are some developments that I think are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Many of the things on this list will not be news to the very well-informed social media consultant types who live and breathe this stuff. But for the rest of us, there are seeds of opportunity here that should not be missed.” Source: 8 Significant Developments in Social Media You Should Watch – WebWorkerDaily

I close with some words of wisdom from Thomas Jefferson…

“He who knows most, knows how little he knows.” Thomas Jefferson (1743–1826), 3rd president of the United States

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A solid majority opposes FFC regulation of the internet

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I’ve lessened my involvement in politics over the past year, but here’s an issue that both sides can agree is important regardless of party affiliation, especially if you’re an internet professional…

“Just 27% of Americans now believe the Federal Communications Commission should regulate the Internet like it does television and radio. That marks a 22-point drop in support for federal regulation of the Internet since June 2008.

A new Rasmussen Reports national telephone survey finds that 53% of adults oppose FCC regulation of the Internet, with another 19% not sure whether it’s a good idea or not.

Among those who use the Internet every or nearly every day, opposition to FCC regulation rises to 63%.” Source: 53% Oppose FCC Regulation of the Internet – Rasmussen Reports™

Go to the source for the rest of the article and educate yourself on the issues…

While you were sleeping 2/17/2010

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Good morning…

“Every leader I know has at least one need in common: a need to connect honestly with others. One way to help foster improved connections is by asking good questions. Leaders who excel at asking good questions have honed an ability to cut to the heart of the manner in a way that disarms the person being interviewed and opens the door for genuine conversation.” Source: Learn to Ask Better Questions – The Conversation – Harvard Business Review

It’s almost all Facebook from here on out…

“If you are still wondering why Google is pushing so hard with its new product Buzz, it is because it wants in on social traffic. For many sites on the Web, social traffic coming through Facebook, Twitter, and MySpace is beginning to rival, and in some cases overtake, search traffic as the single biggest source of traffic. This traffic comes from shared links, photos, and videos. By its own numbers, 5 billion pieces of content are shared on Facebook every week.” Source: Facebook Drives 44 Percent Of Social Sharing On The Web

Moving on…

“Confused about the new Facebook home page? While it should be pretty easy to use, there are a number of things that have changed that you should be aware of. Whether it’s a new location for the logout link, or hidden friend lists, many users still haven’t completely figured out the way the new Facebook home page works. In this guide we explain how to use the new home page and have a complete video tutorial included at the end.” Source: The New Facebook Home Page Guide That You Must Read

How much time do you spend on Facebook?

“A recent Nielson Company survey of web users found that Facebook users spend an average of seven hours a month updating statuses, sending messages, creating events, playing games, and just generally using the social network. The time spent on Facebook far surpassed the average time spent on any other site examined in the survey.” Source: Facebook Users Spending 7 Hours A Month On Site

Are you a mobile user?

“Facebook has released scant details about a new stripped down version of Facebook for mobile devices to save precious carrier bandwidth. The site is being dubbed as Facebook Zero, and can be accessed at zero.facebook.com.” Source: Facebook Launches Facebook Zero: A Light Weight Mobile Site

Finally? Something for the bloggers…

“Got a business blog? Want some inspiration to make it awesome? This is a GREAT slide deck by Convince and Convert social media blogger Jay Baer. Here’s his post with lots more information and explanation of his 11 Must-Do’s. Awesomesauce.” Source: 11 Must-Do’s For the Serious Blogger — SocialFish

Have a great day…

“A man should take away not only unnecessary acts, but also unnecessary thoughts, for
thus superfluous acts will not follow after.” Marcus Aurelius (121–180), Roman emperor

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While you were sleeping 2/12/2010

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In no particular order…

“Here’s a nice surprise from Google’s Maps team: just like Gmail, Google Maps now also have the Labs feature (it’s the little green vial in the top right menu), which brings experimental new features for you to try out.” Source: Google Maps Get Labs With Nine Cool New Features

Chrome has some love for the Mac fanbois…

“Mac OS X only: Chrome for Mac Beta just updated with support for Chrome extensions. Windows and Linux users have been enjoying support for Chrome extensions for a while, and while Mac users who’re subscribed to the dev channel of Chrome have had extension support since January, this is good news for Mac users who prefer the relative stability of the beta release. Ready to get started installing some saucy Chrome extensions but not sure where to start? Check out these 13 excellent extensions, or just head to our Chrome extensions page to browse other extensions we’ve covered. ” Source: Chrome for Mac Beta Updates with Extension Support – Google Chrome – Lifehacker

Gizmodo has an analysis of where Microsoft’s money comes from…

“It’s no shock to see that with unglamorous but vital products like Windows and Office, Microsoft is basically printing money. But where’s the Xbox? The Zune? Windows Mobile? Bing? Oh, they’re there. You just have to look a little closer.” Source: Where Microsoft’s Money Really Comes From – Microsoft profit – Gizmodo

Elsewhere, Google has acquired Aardvark…

“Aardvark is easy: just send Aardvark a question in plain English, like you do when talking to a friend. Aardvark figures out who might be able to answer, and asks on your behalf — Aardvark is the hub.” Source: Aardvark

In the meantime, if you want a few laughs, search the internet for [Bad Valentine]. Have a great weekend…

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11 Lessons Learned From Podcasting

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“We all know that there is growing agreement that podcasts are a great way to share your thought-leading content.

According to a study released by KnowledgeStorm and Universal McCann on the emerging role of new media, over 41 percent of survey respondents claimed they had listened to podcasts on more than one occasion, and 13 percent stated that they frequently download or listen to them; and 65 percent of podcast listeners said they listen to podcasts for both personal and business interests (source: Emerging Media Series: The Influence of Podcasts on B2B Technology Purchase Decisions, July 2006).

There is increasing demand for podcasts as part of the marketing arsenal to engage audiences and advance conversations with prospective customers. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasts are fun and easy to do and there are plenty of free or cheap ways to get started. Click here to read the original article or give me a call at (920) 486-4798 if you’d like to know more…

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Only 2.5 years…


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…before print newspapers go away? That’s what Seth Godin said…

“Ever notice that most car specs focus on acceleration, not braking? It’s more fun to focus on getting fast than it is on getting slow.

How would you manage or market differently if you knew that you had to hit the brakes, and hard? Slowing one thing and speeding up something else.

Prediction: there will be no significant newspapers printed on newsprint in the US by 2012. So, you’ve got two and a half years before the newspaper industry is going to be doing something else with the news and the ads, or not be there at all. Does that change what you do today if you work in this business?

Insight! The newspaper industry is in trouble, but news is not going to go away, just the paper part. Those who are working hard to preserve the paper part are asking the wrong questions and are doomed to fail.” Source: Seth’s Blog: Sixty to zero

Go to the source and read the entire article — it’s worth it…

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Understanding online social behaviors

Here’s a great presentation on ‘Socialgraphics’ I found online while researching for a speaking engagement tomorrow…

There’s a recording to accompany the preso here.